NIKE - NO PRIDE, NO SPORT

The second of two sixty-second short documentaries for Nike celebrating queer athletes and collectives creating a lasting and positive impact on sport. This film focuses on how Yassin and Léone have discovered self-acceptance and personal growth through their sports journeys – something they now want to give back through their training and coaching.

We deep dive into Yassin’s life, exploring how sport and coaching gave him his life back after a positive HIV diagnosis at the age of 23. The films received over 11 million views across Nike’s social media channels.

Written and Directed by Abel Rubinstein

NIKE ARTICLE

MARKETING BEAT

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