NIKE - NO PRIDE, NO SPORT
The first of two sixty-second short documentaries for Nike celebrating queer athletes and collectives creating a lasting and positive impact on sport. This film focuses on the Berlin-based Joy Run Collective. Founded by Huyen (she/her) after discovering the empowering connection between running and self-confidence, this inspiring community advocates for BIPOC* and queer individuals. Their mission is to encourage more queer people to get involved with running.
Proud to be a part of the group, Hany (she/they) and Jarred (he/they) discuss how being a part of the Joy community allows them to feel represented, visible and — more than anything —free to reclaim their space in the beautiful surroundings of Berlin. The films received over 11 million views across Nike’s social media channels.
Written and Directed by Abel Rubinstein
